11+ and Inter send three Asian fans to Hong Kong for Manchester City match

11+ partnered with Inter on a fan campaign that brought three supporters from Indonesia, Thailand and South Korea to Hong Kong for Inter’s match against Manchester City on Aug. 1, 2026. The trip underscores how clubs and fan platforms are turning engagement into real-world rewards and cross-border community building.

Why it matters: - The campaign turned digital fan activity into an in-person reward, giving supporters a direct path from app engagement to a live European club experience. - Inter used the promotion to deepen ties with fans in Indonesia, Thailand and South Korea, three markets with major football followings. - 11+ used the project to show how fan engagement platforms can build loyalty through experiences, not just content and points.

What happened: - 11+ partnered with Inter on the “First 500 Nerazzurri” campaign. - Three grand-prize winners, one each from Indonesia, Thailand and South Korea, travelled to Hong Kong on Aug. 1, 2026. - The fans watched Inter face Manchester City at Kai Tak Stadium in The Asahi Super Dry Trophy during the Hong Kong Football Festival 2026. - The winners were selected through interactive challenges in the 11+ app. - The campaign also offered official Inter merchandise to participating fans.

The details: - The Thai winner, Phakphum Thaibunnak, said winning was a shock and described the stadium atmosphere as very different from watching on a screen. - The Indonesian winner, Khalif Mukhlis Kusmawan, said the front-row view brought him close to the players and showed him the scale of Inter’s global community. - The South Korean winner, Lee Seung Min, said seeing Inter shirts across the stadium, hotel and metro showed how global the club has become. - Inter Senior Head of Media House and Digital Marketing Stefano Perazzo said the campaign was meant to recognise the loyalty of Inter fans across Asia and give them a new way to officially connect with the club. - 11+ Marketing Lead Mohamad Burhan said the campaign was designed to bring supporters together around the clubs they love and give them a meaningful opportunity to be recognised. - 11+ is a football fan engagement platform available on iOS and Android. - 11+ offers challenges, predictions, digital stamp collections, community activities and rewards. - More information is available in Inter’s announcement.

Between the lines: - The campaign shows how football clubs are using localized, reward-based activations to strengthen loyalty beyond their home markets. - The Hong Kong trip also turned a neutral-site match into a community event for fans who rarely get to see their club in person. - Inter and 11+ framed the effort as part of a broader push to make fandom more interactive and community-driven.

What's next: - 11+ said fans can download the app on iOS and Android to join the community and look for future fan experiences. - The partnership suggests more club-linked campaigns may follow if the format continues to drive participation across Asian markets.

The bottom line: - Inter and 11+ are using exclusive live-match access to convert distant supporters into a more connected global fan base.